Website functionality & perceived customer value
What types of benefit’s does your website provide to your customers? Some websites are just glorified interactive yellow page adds, which is fine if you that’s all you need. Try and view your website through the eyes of your customer. How can it be more helpful?
For example, Tassin Integrated Systems is creating value for their customers by offering a self service support area of their website to answer customer’s needs. Tassin Integrated Systems asked us to create various customized forms for there customers to submit multiple service requests and support functionalities. Customers don’t have to waste time with a phone call and submit their own requests for various services.
Thinking about your customers and how you can provide services to them provides added value for your customers and potentially leads to referrals.